Be: is a new brand for furniture in the market of Kuwait. Is the Consumer brand of the company Woodex dedicated specially to interior design. The collection wardrobe has 7 models and models and more than 30 colors. Environmental friendly all the material used for BE: are green and of European Origin. The project focused on the creation of the brand, the segmentation of the product, the pricing strategy, the sales team set up and the entire strategic marketing mix.