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About us




Forwell Furniture emerges as a company deeply rooted in the essence of the furniture industry. Its proprietor, Ms. Cinzia Pedicone, hails from a lineage of carpenters and stands as the founder of the Pedicone holding group. She also holds a significant stake in one of Europe's preeminent furniture clusters, which encompasses the following distinguished companies and brands:


- Las Mobili

- Metalway

- Steelbox

- Ethra


The sprawling manufacturing facilities, located across various sites in Italy, collectively span over a million square feet, housing state-of-the-art machinery and cutting-edge production lines.

Forwell Furniture extends its direct outreach to its network within the United States, catering to Interior Designers, Dealers, Furniture Contractors, and Representatives. This direct link with its Italian manufacturing entities ensures optimal pricing devoid of intermediaries. Complementing this, a dedicated sales office and technical support team are stationed in Texas. This setup guarantees uninterrupted services during U.S. working hours, negating the impact of time zone disparities and other complications often encountered when engaging with European suppliers.

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Cinzia Pedicone - Italian

Managing Director and Industrial Marketing Advisor - Owner

Once completed her marketing education, she devoted the whole activity to develop furnture companies by managing a network of 500 clients spread across 5 continents for 20 years. Being a Senior Marketing Advisor for the European Bank for Reconstruction and Development (, since 2015, launched her career as international marketing consultant in the field of Furniture, either industry and retail. Handling project in Mongolia, Italy, Tunisia , Morocco, Russia enhanced her the ability to have a 360° vision of the needs of the market.

Spoken languages: Italian, English, Spanish, Portuguese, French.

"Nothing great was ever achieved without enthusiasm."
– Ralph Waldo Emerson

To contact Ms Pedicone:

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