About us
 

 

 

 

Forwell Furniture emerges as a company deeply rooted in the essence of the furniture industry. Its proprietor, Ms. Cinzia Pedicone, hails from a lineage of carpenters and stands as the founder of the Pedicone holding group. She also holds a significant stake in one of Europe's preeminent furniture clusters, which encompasses the following distinguished companies and brands:

 

- Las Mobili

- Metalway

- Steelbox

- Ethra

 

The sprawling manufacturing facilities, located across various sites in Italy, collectively span over a million square feet, housing state-of-the-art machinery and cutting-edge production lines.

 

Forwell's MISSION is to channel Steelbox products into the US market directly to Interior Designers, Retailers, Contractors, and Furniture Representatives, allowing importing directly from Italy or purchase from Forwell's warehouse located in Texas. 

 

This direct link with its Italian manufacturing entities ensures optimal pricing devoid of intermediaries. Complementing this, a dedicated sales office and technical support team are stationed in Texas. This setup guarantees uninterrupted services during U.S. working hours, negating the impact of time zone disparities and other complications often encountered when engaging with European suppliers.