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Cookie Policy

Effective Date: September 2022

Last Updated: October 2025

1. Introduction

This Cookie Policy explains how Forwell Furniture and Marketing Services Inc ("Forwell," "we," "us," or "our") uses cookies and similar tracking technologies on our website www.forwellmarketing.com (the "Site").

This Cookie Policy should be read in conjunction with our Privacy Policy, which provides additional information about how we collect, use, and protect your personal information.

2. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work more efficiently and to provide reporting information.

Cookies set by the website owner (in this case, Forwell) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., analytics, advertising, and interactive content).

3. Why We Use Cookies

We use cookies and similar tracking technologies for several reasons:

  • Essential Functionality: To enable core website features and ensure the Site functions properly

  • Performance and Analytics: To understand how visitors use our Site and improve user experience

  • Personalization: To remember your preferences and provide customized content

  • Marketing: To deliver relevant advertising and measure the effectiveness of our marketing campaigns

  • Security: To protect against fraudulent activity and enhance website security

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for the Site to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies without affecting how our Site functions.

Examples:

  • Session cookies that remember your actions during a browsing session

  • Security cookies that authenticate users and prevent fraudulent use

  • Load balancing cookies that distribute website traffic efficiently

4.2 Performance and Analytics Cookies

These cookies collect information about how visitors use our Site, such as which pages are visited most often and whether users receive error messages. This information helps us improve how our Site works.

Examples:

  • Google Analytics cookies that track visitor behavior and website performance

  • Heatmap tools that show how users interact with our pages

  • A/B testing cookies that help us optimize website design

Third-Party Services:

4.3 Functionality Cookies

These cookies allow the Site to remember choices you make (such as your language preference or region) and provide enhanced, more personalized features.

Examples:

  • Cookies that remember your login information

  • Cookies that store your language or region preferences

  • Cookies that remember form inputs to improve user experience

4.4 Targeting and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our advertising campaigns.

Examples:

  • Cookies that track which ads you've seen

  • Cookies that limit the number of times you see an ad

  • Cookies that measure ad campaign performance

Third-Party Services:

5. Other Tracking Technologies

In addition to cookies, we may use other tracking technologies:

5.1 Web Beacons (Pixels)

Small graphic images (also known as "pixel tags" or "clear GIFs") that are embedded in web pages or emails to track user behavior and measure campaign effectiveness.

5.2 Local Storage

Technology that allows websites to store data locally on your browser, similar to cookies but with greater storage capacity.

5.3 Session Storage

Temporary storage that is deleted when you close your browser, used to maintain information during a single browsing session.

6. How Long Do Cookies Last?

Cookies can be either "session cookies" or "persistent cookies":

  • Session Cookies: Temporary cookies that are deleted when you close your browser

  • Persistent Cookies: Remain on your device for a set period (ranging from a few days to several years) or until you manually delete them

The specific duration of each cookie depends on its purpose and is set by the cookie provider.

7. First-Party vs. Third-Party Cookies

7.1 First-Party Cookies

Set directly by Forwell when you visit our Site. We use first-party cookies for essential functionality, analytics, and personalization.

7.2 Third-Party Cookies

Set by third-party services we use on our Site, such as:

  • Google Analytics (website analytics)

  • Google Ads (advertising)

  • Facebook Pixel (advertising and analytics)

  • LinkedIn Insight Tag (advertising and analytics)

These third parties may use cookies to track your activity across different websites over time.

8. Managing Your Cookie Preferences

You have several options for managing cookies:

8.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • View cookies stored on your device

  • Delete cookies individually or all at once

  • Block cookies from specific websites

  • Block all third-party cookies

  • Clear all cookies when you close your browser

How to manage cookies in popular browsers:

  • Google Chrome: Settings > Privacy and security > Cookies and other site data

  • Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data

  • Safari: Preferences > Privacy > Manage Website Data

  • Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

For detailed instructions, visit your browser's help section or support website.

8.2 Opt-Out Tools

You can opt out of certain third-party cookies using these tools:

8.3 Mobile Device Settings

On mobile devices, you can manage tracking through your device settings:

  • iOS: Settings > Privacy > Tracking (disable "Allow Apps to Request to Track")

  • Android: Settings > Google > Ads > Opt out of Ads Personalization

8.4 Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) signal. Currently, there is no universal standard for how websites should respond to DNT signals. We do not currently respond to DNT signals, but we respect your right to control cookies through other methods described in this policy.

9. Consequences of Disabling Cookies

If you disable or refuse cookies, please note that:

  • Some parts of our Site may not function properly

  • You may need to manually adjust preferences every time you visit

  • Some features and services may not be available

  • Your user experience may be less personalized

Strictly necessary cookies cannot be disabled without significantly affecting how our Site functions.

10. Cookies and Personal Data

Some cookies may collect personal information, such as your IP address or browsing behavior. When cookies collect personal data, we process that data in accordance with our Privacy Policy and applicable data protection laws.

For more information about how we handle personal data, please review our Privacy Policy.

11. International Data Transfers

Some of the third-party services we use (such as Google Analytics) may transfer cookie data internationally. When this occurs, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will notify you of any material changes by:

  • Posting the updated Cookie Policy on this page

  • Updating the "Last Updated" date at the top of this policy

  • Providing notice on our Site or via email (for significant changes)

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

13. Consent

By continuing to use our Site, you consent to our use of cookies as described in this Cookie Policy. When you first visit our Site, you may see a cookie banner that allows you to accept or customize your cookie preferences.

You can withdraw your consent at any time by adjusting your cookie settings as described in Section 8.

14. Contact Us

If you have questions or concerns about our use of cookies, please contact us at:

Forwell Furniture and Marketing Services Inc
391 Las Colinas Blvd E ste 130 #2166 - 75038
Irving, Texas
Email: info@forwellmarketing.com

Phone:+1 469 9884627

15. Additional Resources

For more information about cookies and online privacy, visit:

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